by Bonnie Leedy | Nov 11, 2019 |
Whitespace guides the way the sound of silence speaks volumes. Why nothingness can work hard for you. The blank page stares back at you, taunting you to fill it with images and words. Its emptiness is like the awkward lull in a conversation, and our instinct is to...
by Bonnie Leedy | Nov 4, 2019 |
How your website impacts reputation, engagement, and sales It makes me cringe to write this tired cliché, but you never get a second chance to make a first impression. Yeah, it’s that important. But why is the first impression so critical? There’s actually a defined...
by Bonnie Leedy | Oct 22, 2019 |
Ready to implement your inbound marketing campaign? We’ve broken it down into eight simple steps to get you on your way. Step 1: Select your primary goal. We all have goals, but today we’re starting with just one, singular goal. This will narrow your focus so you...
by Bonnie Leedy | Oct 8, 2019 |
What is the ROI of inbound marketing? Helping potential customers understand the personal value and benefits they can enjoy from your service or product is a surefire way to encourage them to do business with you. But how do we accomplish this without being really,...
by Bonnie Leedy | Sep 24, 2019 |
Put your business marketing plan to work We’ve covered the first five steps to company inbound marketing, and now you’ve come to the real “rubber meets the road” steps. In our previous articles, we discussed the first five steps to developing a marketing plan. If you...
